“We want you to get out on a bike, anytime, anywhere during the month of September.”
Elaine Erb is the challenge manager for the Boulder Bike Challenge which is happening the entire month of September which is being sponsored by Love to Ride and the City of Boulder. “A 10 minute ride anytime during the month is all it takes.”
The Boulder Bike Challenge is trying to get area businesses to participate. Erb says they’re hoping existing cyclists will share the joy of cycling with colleagues “so that someone who hasn’t ridden in the last year will maybe get out on a bike and try it again, that’s why we’re only asking for a 10 minute ride. We want to make it really easy for you to get out on a bike and just experience it.” Erb says that worldwide, 40% of people who try cycling again continue to ride after the challenge is over.
Find out more about the Boulder Bike Challenge here.