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Branding Colorado

Posted: May 28, 2014 at 4:13 pm by , in Featured, Morning Magazine

Colorado’s effort to strengthen its brand and global competitiveness is gaining steam. More and  more companies are starting to use the new state logo, and slogan- dubbed “it’s in our nature” to  promote their products. But as Bente Birkeland reports, the branding effort has been somewhat controversial and it will take some time to determine its success.  

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